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company values...

Shaila's Instagram and TikTok pages serve as platforms where she actively engages with her followers, fostering an inclusive community. By promoting authentic self-expression, she creates spaces where people feel seen, heard, and celebrated. Her vision is for lushious beauty to redefine beauty standards and empower individuals to embrace their unique identities with confidence.

Embodying our core principles, we strive to foster a community of beautiful, compassionate, and makeup-obsessed individuals, because we are all It Girls! Empowerment through beauty is just the beginning, as transparency and equality are integral to our identity. For we are one.

Our mission is to provide you with products that justify price, and surpass quality. Your comfort, convenience, and confident is of outmost priority - always.