of makeup
The It Girl
initially emerged to fulfill the demand for handmade, quality false lashes that could be reused without breaking the bank. From its inception, our brand has placed diversity and inclusivity on a pedestal, ensuring that every individual finds their perfect match with every product. Your comfort, convenience, and confidence are our utmost priorities. We have a no-harm approach to ingredients in our products to save or add benefits to your skin barrier, "there is something so beautiful about the complexities of our faces".
Shaila Saini
The Founder & CEO
of lushious beauty, has been a part of the makeup industry since the age of 16 as a makeup artist and content creator. Throughout her journey, she has collaborated with over 30 brands, establishing valuable partnerships and attending industry events. "But the deeper I got into any industry, the less representation I saw. At first I thought something was wrong with me. It held me back from chasing my wildest dreams." Combining her passion for beauty and business, she aspires to bridge the gaps in the $40 billion industry by providing sustainable, high-quality beauty solutions specifically tailored for individuals of color.
company values...
Shaila's Instagram and TikTok pages serve as platforms where she actively engages with her followers, fostering an inclusive community. By promoting authentic self-expression, she creates spaces where people feel seen, heard, and celebrated. Her vision is for lushious beauty to redefine beauty standards and empower individuals to embrace their unique identities with confidence.
Embodying our core principles, we strive to foster a community of beautiful, compassionate, and makeup-obsessed individuals, because we are all It Girls! Empowerment through beauty is just the beginning, as transparency and equality are integral to our identity. For we are one.
Our mission is to provide you with products that justify price, and surpass quality. Your comfort, convenience, and confident is of outmost priority - always.
confidence is beauty.
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